Shouting it loud and shouting it proud

HCL Domino Domino Forum
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We have from, time to time, given the IBM marketing boys and girls a bit of hard time in this forum. In the past it may have been justified, but now credit where credit is due.

I can say with some confidence that IBM marketing in the UK is now reaching parts never before reached. My mother, an antiques dealer and not renowned for her IT skills saw an IBM ad for Lotus in a newspaper and called me wanting to know what Middleware was!!

:slight_smile:

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Subject: I hope you replied “Middleware is everywhere”. Good show!

I actually just saw one of these ads in MIT’s Innovation Technology magazine (name is something like that - this is our first issue)

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Subject: “Technology Review”?

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Subject: *Yup. It says “MIT’s Magazine of Innovation”, but it is called Technology Review

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Subject: Tell her it goes between underwear and outerwear :wink:

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Subject: *lol